How to Plan your 2022 Media Budget around Diverse Spending
GroupM launched its 2+% Pledge, inviting its clients to invest at least 2% of their total annual media budgets in Black-owned...
Direct Digital Holdings
Inside the Retail Media opportunity for SMBs
Retail media is exploding, in no small part due to retailers such as Target, Walmart, Amazon and Lowes who offer advertising...
Direct Digital Holdings
How Small and Mid-Market brands can connect with Gen Z
Move over Millennials, there’s a rising generation that will soon dominate the zeitgeist, dictating what’s cool, what’s...
Direct Digital Holdings