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What Today’s Consumers Really Want From Brand Content

Discover what modern consumers, especially Gen Z, seek from brand content: value alignment, dialogue, and more than just product promotion. Explore findings from our April 2024 study.

What Today’s Consumers Really Want From Brand Content

Written by

Direct Digital Holdings

Category

Brands

What Today’s Consumers Really Want From Brand Content
0:29

By Katie Jewett, Forbes Councils Member.

We’re honored to be cited in Forbes in the article, “What Today’s Consumers Really Want From Brand Content” by Katie Jewett. The piece highlights findings from our April 2024 consumer study, which underscores how modern audiences—especially Gen Z—expect content that reflects their values, encourages dialogue, and goes beyond product promotion.

Read the full Forbes article here.

Download the full study to explore the insights.

 
Direct Digital Holdings
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