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PUBLISHERS

Digital advertising built for publishers of all sizes

Advertising is more than monetization a strategy. The brands that advertise on a site or app must reflect the publishers values. Direct Digital Holdings helps publishers find the right brands for their readers, as well as drive advertising yields across all channels: web, mobile, and CTV.

TRUSTED BY MAJOR BUYERS AND PUBLISHERS

PUBLISHER OVERVIEW

We bring you demand, access, security, and drive advertising yield to maximize your inventory

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Brands

  • National brands
  • Regional brands
  • SMB brands
  • Multicultural brands

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Buyers

  • Direct advertisers
  • Media agencies
  • DSPs

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Scale

  • 400 billion monthly bid requests
  • Thousands of buyers
  • 22K+ media properties

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Reporting & Analytics

  • Robust reporting & analytics
  • Actionable
  • In-near real-time

WHO WE ARE

Our Publisher Side Brand

228+ clients, 20K+ media properties, 400 billion impressions per month, Display, CTV, in-app, and other media.

WE WORK WITH MEDIA AGENCIES AND ALL MAJOR DSPS

BENEFITS

We are an extension of your sales team

We find advertisers that will enhance your brand experience.

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Rigorous Brand Safety

Pre-bid filtering & Post-bid analysis, 
IVT detection and mitigation tools from HUMAN Security and Moat and TAG Certified Against Fraud

 

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Educational Opportunities

Training and certification for underserved publishers through Colossus SSP

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Access to Advertisers

Thousands of buyers across our ecosystems including many commitments and direct connections

 

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Multicultural Markets

Multicultural, regional and niche publishers including small publishers who need help participating in the digital ecosystem

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Eliminate Barriers

Access to multicultural and general audiences our inventory has anywhere between 10 - 20% multicultural monthly impressions

 

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Drive Yield

We provide integrated access to unique DSP demand partnerships. As a result, your buyers find the right placements to engage their audiences at scale

SECURITY

Focused on ad tech security to protect your readers and your reputation

What to expect when working with Direct Digital Holdings brand of companies.

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Brand Safety

Brand safety is an ongoing challenge for advertisers and publishers, as the internet is constantly evolving and new types of harmful content are emerging all the time. 

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Pre-Bid Filtering

Pre-bid filtering is a technique used in programmatic advertising to evaluate and filter ad requests before they are sent to advertisers for bidding. 

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Post-Bid Analysis

Post-bid analysis is the process of analyzing programmatic ad bidding data after the auction has taken place. 

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Ad Fraud Protection

Ad fraud protection is the practice of using technology and other methods to prevent and detect ad fraud. 

OUR MISSION

Pledge of Commitment

We are committed to growing ours and your business through efficiency and insights.

Growth

We help thousands of advertisers of all sizes reach various audiences across 20K+ media properties within the U.S. We are a critical component to every media plan for advertisers and marketers.

Reach general audiences at a scale needed to grow their business.

Engage with multicultural audiences, consumers respond better to brands that support and speak to their communities.

Reach micro-niche audiences, such as influencers, to help them create brand buzz and drive brand awareness.

Work with partners. We can work with you to become a marketing extension of your team.

Drive ROI. We are performance-driven, focusing on highly specific metrics that are relevant to your goals. 
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Efficiency

Efficiency in digital advertising goes beyond traditional means. It means creating efficiencies along the entire advertising value chain including a trustworthy and profitable ecosystem that serves the needs of brands, publishers, and consumers alike. 

Supply efficiency. We have direct relationships with publishers that participate in our SSP so that buyers pay for fewer hops.

Consumer efficiency. We support all existing and emerging consumer data privacy and protection regulations and are advocates for it, as we see it as essential for long-term stability.

Environmental sustainability. We are serious about our sustainability strategy and climate action plan. We have begun conducting our company's enterprise-level GHG emissions inventory for FY 2022. We are committed to helping our clients reach their sustainability goals.

Insights

The true opportunities of programmatic lies in the insights, which is why DDH is hyper-focused on generating unique insights for our clients.

Data-Driven Intelligence: Programmatic campaigns generate valuable data that provides insights into who interacts with your ads, which channels and creatives perform best, and how to optimize campaign performance behavior.

Operational Intelligence: Operational intelligence helps digital advertisers optimize campaigns faster, personalize ads more effectively, and increase revenue by identifying and addressing performance issues in near real-time.

Actionable insights. We use data analytics to help media buyers and marketers better understand their target audience, make data-driven decisions, and improve ad placements for higher ROI and relevance. We also assist publishers in identifying the best advertisers for their audiences.
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We give advertisers of all sizes unparalleled reach within general market and multicultural media properties.

Direct Digital Holdings Leadership Team

Veterans in the cross section of digital technologies and advertising, Direct Digital Holdings brings a wealth of experience, expertise, and a bold vision to the table, helping out clients seize opportunities in an increasingly digital-first world.

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TESTIMONIALS

What our clients say about Direct Digital Holdings

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"We are excited about the collaboration between Amazon Publisher Services and Direct Digital Holdings, the added demand that the integration will drive for APS-connected publishers, and the value that TAM will drive to Direct Digtal Holding's diverse portfolio of connected media partners"

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"We look forward to working with Direct Digital Holdings to drive innovation and growth in CTV, while helping to provide Beeswax's clients with an easier pathway to access multicultural content within the programmatic ecosystem."

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"As a technology company, we needed a performance marketing platform that had real-time insights and expertise to prospect new leads and help with conversion-and Huddled Masses delivers that result."

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"Colossus SSP's efficiency and flexibility, combined with its 'one-stop-shop' setup for buying in general market and multicultural inventory has made them a vital partner in our programmatic media buying system."

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"Colossus SSP has been able to source minority-owned inventory from Mediavine's network of 8,300+ independent publishers helping us move on step closer to providing long-overdue representation of diverse publishers"

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"Over the past 8 years, Orange142's strategic approach has given us access to the same broader markets and opportunities as even the largest national advertisers. All in all, the Orange142 partnership has consistently produced strong results - which helped us build a booming regional tourism economy. "