Why DDH is Dedicated to Supporting Agency Success
In many ways, agencies form the backbone of the advertising sector and, by extension, the American economy. Your work drives growth, connecting businesses with new customers and guiding them from awareness to conversion. By helping brands succeed, you shape the future of businesses and fuel economic success.
As an industry that thrives on innovation, agencies also play a critical role in navigating emerging new channels, ad units, and data strategies. Your expertise ensures that clients can succeed in this dynamic environment.
Agencies also act as barometers of opportunities and challenges. From tracking cultural shifts to reporting issues like malvertising and fraud, your insights are vital to keeping the digital advertising ecosystem healthy and thriving.
But as an agency, you face your own set of challenges. Like the rest of the economy, you're up against resource constraints. For smaller digital marketing agencies, this can mean needing more talent or expertise to run complex, multi-channel campaigns.
Your work also demands advanced skills like navigating bidding algorithms, analyzing massive datasets, and keeping up with emerging technologies like generative AI.
Recognizing your vital role, Digital Direct Holdings (DDH) supports you. We want to be the extra set of hands you need to tackle a growing workload so that you can continue to drive the industry and the economy forward.
The Elephant in the Room
Bringing in third parties like a DDH brand can feel risky, and it’s essential to acknowledge that concern squarely.
Agency account teams put in tremendous effort to win and keep clients happy. The idea of a partner trying to steal those clients is unethical and a surefire way to damage relationships.
At DDH, we know being a trusted partner can bring plenty of success. Nearly half of our revenue comes from agencies, and we’ve seen firsthand how partnerships built on trust benefit everyone. When our team serves as an extension of your agency, the agency and the client win.
How DDH Brands Partners with Agencies
Every engagement between a DDH brand and an agency starts with clear communication. How do you see our role? What tasks—SEO, campaign execution, creative optimization—do you need us to handle? How often should we report on status, results, and insights? What systems do you prefer us to use for managing and reporting back to you?
Setting these expectations upfront is critical to building a trusted partnership.
Client interactions are another essential factor. Some agencies prefer to white-label our services, while others want our support in pitching to clients and reporting on results. Either way works for us. We only ask that you communicate your expectations, but know that we are flexible enough to adapt as those needs evolve as the engagement progresses.
Benefits We Bring
Business success comes from delivering real, tangible value. Orange 142 and Colossus SSP thrive because we provide agencies with clear and measurable benefits.
First, we have a deep bench of experts across the entire digital marketing and advertising ecosystem. Whether you need help planning or optimizing workflows, designing campaigns, or executing and reporting on efforts like email, SEO, social media, or out-of-home, our team can step in and deliver results.
Second, as a Black-owned supply chain, we offer agencies two significant advantages:
- When you purchase inventory through Colossus SSP, you help your clients meet their diversity in supply-chain goals, which is a priority for most major brands.
- Additionally, as the American consumer base diversifies, brands are eager to connect with inclusive and multicultural audiences. Our deep understanding and research allow us to engage these audiences effectively, ensuring your clients’ campaigns resonate.
Third, we bring powerful resources, such as our Intent Targeting database, leveraging a vast database of consumers tailored to drive results for clients. This allows us to develop the right audience for a campaign and effectively target them to drive performance and results.
For example, when Infinitee Healthcare, a healthcare-focused agency, partnered with Prisma Health to fill critical healthcare roles, Orange 142 stepped in to serve as an extension of the Infinitee team.
Leveraging our tailored Intent Targeting approach, we targeted digital ads toward individuals actively searching for healthcare jobs, particularly in Prisma Health’s local DMAs. By aligning paid media strategies with recruitment goals, Orange 142 drove over 50,000 qualified candidates to Prisma Health’s recruitment website, surpassing the campaign’s target.
Additionally, our expertise in intent-based targeting and mid-campaign optimization increased click-through rates by 35%, resulting in a highly effective and precisely targeted recruitment effort.
We worked behind the scenes, supporting Infinitee's efforts to deliver success to its healthcare client.
We’re Ready to Help
We recognize the immense value agencies bring to brands and the economy, so we are committed to partnering with you to ensure your success. Whether through Orange 142’s deep media expertise or Colossus SSP’s ability to reach multicultural audiences, our brands are poised to help you deliver exceptional client outcomes.
As trusted extensions of your team, we offer the flexibility, resources, and insights you need to stay ahead in an ever-evolving digital landscape. Together, we can overcome today's challenges and build a stronger, more dynamic advertising ecosystem for the future.
