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WHITEPAPERS

Dive into our whitepapers for expert insights

Direct Digital Holdings publishes regular white papers about programmatic ecosystem insights. 

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The latest Direct Digital Holdings Articles

How to Plan your 2022 Media Budget around Diverse Spending 
Brands   |   Feb 02, 2022

How to Plan your 2022 Media Budget around Diverse Spending 

GroupM launched its 2+% Pledge, inviting its clients to invest at le...

Inside the Retail Media opportunity for SMBs
SMB   |   Jan 21, 2022

Inside the Retail Media opportunity for SMBs

Retail media is exploding, in no small part due to retailers such as...

How Small and Mid-Market brands can connect with Gen Z 
E-Com   |   Jan 21, 2022

How Small and Mid-Market brands can connect with Gen Z 

Move over Millennials, there’s a rising generation that will soon do...