BUYERS
Digital Advertising built for advertisers, marketers and agencies
Direct Digital Holdings company offers direct advertisers, marketers and agencies a robust buy-side platform that is optimized to deliver successful marketing results and digital advertising solutions.
BUY-SIDE OVERVIEW
Our Buyer Side Brands
Huddled Masses and Orange 142 deliver significant ROI for middle market advertisers by providing data-optimized programmatic as well as many digital marketing solutions so businesses can scale. We are extension of your digital marketing team and can enhance where you made need assistance.
OUR SERVICES
What we offer
Digital Media Planning
Execution, optimizing and reporting across all channels: search, social, programmatic (display, mobile, video, CTV, audio, native).
Digital Enablement
Site performance audits, including infrastructure audits, recommendations, and implementation.
Digital Marketing Execution
Web design/redesign, sales funnel design, analysis and optimization, SEO, PPC, content marketing.
Flexible Models
Direct, white labeling, outsourcing extension of team.
Buy-Side Platform for Advertisers
End-to-end campaign support: custom planning & KPIs, ongoing optimization reporting & insights.
Access to 98% of online inventory from one source
Reach and engage all audiences: General, regional, multicultural, niche, influencers
Curated PMPs
Brand safe and robust fraud-detection and mitigation through partnerships
Buy-Side platform for Media Agencies
End-to-end campaign support: custom planning & KPIs, ongoing optimization reporting & insights
Flexible models: self-serve, outsourcing, white label
Technology agnostic, purchase inventory and execute campaigns using existing tech stack
Meet diversity requirements of every RFPs through our large network of multicultural publishers and audiences
Curated marketplace and custom KPIs to meet client's unique business goals
Publicly traded on NASDAQ: (DRCT)
OUR MISSION
Pledge of Commitment
We are committed to growing ours and your business through efficiency and insights.
Growth
We help thousands of advertisers of all sizes reach various audiences across 20K+ media properties within the U.S. We are a critical component to every media plan for advertisers and marketers.
Reach general audiences at a scale needed to grow their business.
Engage with multicultural audiences, consumers respond better to brands that support and speak to their communities.
Reach micro-niche audiences, such as influencers, to help them create brand buzz and drive brand awareness.
Work with partners we can work with you to become a marketing extension of your team.
Drive ROI. We are performance-driven, focusing on highly specific metrics that are relevant to your goals.
Efficiency
Efficiency in digital advertising goes beyond traditional means. It means creating efficiencies along the entire advertising value chain including a trustworthy and profitable ecosystem that serves the needs of brands, publishers, and consumers alike.
Supply efficiency. We have direct relationships with publishers that participate in our SSP so that buyers pay for fewer hops.
Consumer efficiency. We support all existing and emerging consumer data privacy and protection regulations and are advocates for it, as we see it as essential for long-term stability.
Environmental sustainability. We are serious about our sustainability strategy and climate action plan. We have begun conducting our company's enterprise-level GHG emissions inventory for FY 2022. We are committed to helping our clients reach their sustainability goals.
Insights
The true opportunities of programmatic lies in the insights, which is why DDH is hyper-focused on generating unique insights for our clients.
Data-Driven Intelligence: Programmatic campaigns generate valuable data that provides insights into who interacts with your ads, which channels and creatives perform best, and how to optimize campaign performance behavior.
Operational Intelligence: Operational intelligence helps digital advertisers optimize campaigns faster, personalize ads more effectively, and increase revenue by identifying and addressing performance issues in near real-time.
Actionable insights. We use data analytics to help media buyers and marketers better understand their target audience, make data-driven decisions, and improve ad placements for higher ROI and relevance. We also assist publishers in identifying the best advertisers for their audiences.
TESTIMONIALS