--- title: "AdMonsters: 44 Women Leaders in Ad Tech Share Their Secrets for Success" description: Discover insights from 44 women leaders in ad tech, as they share industry challenges, career advice, and the power of using your voice. image: https://directdigitalholdings.com/hubfs/42720_AdM-WHM-Graphics_660x320_opt2.jpg --- [Skip to content](https://directdigitalholdings.com/blog/admonsters-44-women-leaders-in-ad-tech-share-their-secrets-for-success#main-content) [![DDH-Group-Logo-2025](https://directdigitalholdings.com/hs-fs/hubfs/DDH-Group-Logo-2025.png?width=8192&height=3091&name=DDH-Group-Logo-2025.png "DDH-Group-Logo-2025")](https://directdigitalholdings.com/) - Company - [About](https://directdigitalholdings.com/about) - [Awards](https://directdigitalholdings.com/awards-recognition) - [Events](https://directdigitalholdings.com/events) - [Team](https://directdigitalholdings.com/team) - [Careers](https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=2a589a95-d725-4b76-9185-1f88b5231fb5&ccId=19000101_000001&lang=en_US) - [Contact](https://directdigitalholdings.com/contact) - [Buyers](https://directdigitalholdings.com/buyers) - [Publishers](https://directdigitalholdings.com/publishers) - Resources - [AI Hub](https://directdigitalholdings.com/ai-council-resource-center) - [Blog](https://directdigitalholdings.com/blog) - [Press Releases](https://directdigitalholdings.com/press-releases) - [Webinars](https://directdigitalholdings.com/webinars) - [White Papers](https://directdigitalholdings.com/whitepapers) - Investors - [Overview](https://ir.directdigitalholdings.com/) - [Investor News & Events](https://ir.directdigitalholdings.com/news-events) - [Company Info](https://ir.directdigitalholdings.com/company-information) - [Stock Data](https://ir.directdigitalholdings.com/stock-data/quote) - [SEC Filings](https://ir.directdigitalholdings.com/sec-filings) - [Governance](https://ir.directdigitalholdings.com/corporate-governance) [ Get in touch ](https://directdigitalholdings.com/contact) # AdMonsters: 44 Women Leaders in Ad Tech Share Their Secrets for Success Discover insights from 44 women leaders in ad tech, as they share industry challenges, career advice, and the power of using your voice. ![44 Women Leaders in Ad Tech Share Their Secrets for Success](https://directdigitalholdings.com/hubfs/42720_AdM-WHM-Graphics_660x320_opt2.jpg) #### [Written by Direct Digital Holdings](https://directdigitalholdings.com/blog/author/direct-digital-holdings) Category #### [Advertising Industry Information](https://directdigitalholdings.com/blog/tag/advertising-industry-information) AdMonsters: 44 Women Leaders in Ad Tech Share Their Secrets for Success 0:46 By [Kacey Perinelli](https://www.admonsters.com/author/kperinelli/) For Women’s History Month, [AdMonsters is highlighting the perspectives of 44 women leaders](https://www.admonsters.com/44-women-leaders-in-ad-tech-share-their-secrets-for-success/) in ad tech, sharing their insights on industry challenges, career advice, and the importance of using your voice. We are proud to see leaders from Direct Digital Holdings, Colossus SSP, and Orange 142 featured in this discussion. Maria Lowrey, Kristie MacDonald, and Fatou Bah from Direct Digital Holdings; Lashawnda Goffin and Barbara Burnett from Colossus SSP; and Lindsey Wilkes and Jennifer Thrasher from Orange 142 all shared their thoughts on navigating the industry and driving change. Read the full article here: [https://www.admonsters.com/44-women-leaders-in-ad-tech-share-their-secrets-for-success/](https://www.admonsters.com/44-women-leaders-in-ad-tech-share-their-secrets-for-success/)   [![Direct Digital Holdings](https://directdigitalholdings.com/hubfs/Imported_Blog_Media/300w-Sep-05-2023-08-11-04-9765-PM.png) ](https://directdigitalholdings.com/blog/author/direct-digital-holdings) ### [Direct Digital Holdings](https://directdigitalholdings.com/blog/author/direct-digital-holdings) Direct Digital Holdings brings state-of-the-art supply-side and demand-side advertising platforms together under one umbrella company. We deliver significant ROI for middle market advertisers. 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