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ABOUT

Digital advertising
built for hospitality

We help thousands of advertisers of all sizes reach various audiences across thousands of media properties within the U.S. We are a critical component to every media plan for advertisers and marketers.

OUR STORY

Direct Digital Holdings was born out of a need for a fair, and sustainable digital advertising supply chain

Direct Digital Holdings (Nasdaq: DRCT), owner of operating companies Colossus SSP, and Orange 142, brings state-of-the-art sell-and buy-side platforms together under one umbrella company.

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Serving SMB and Mid-market Business

Helping SMB brands enter the digital advertising sphere, supported by multiple digital enablement services, ranging from personalized plans and fee structures to strategies that meet their unique business needs. 

WHO WE ARE

Our Portfolio of Brands

OUR HISTORY

The Direct Digital Holdings Story

Direct Digital Holdings (Nasdaq: DRCT), owner of operating companies Colossus SSP, and Orange 142, brings state-of-the-art sell- and buy-side advertising platforms together under one umbrella company.

 HIGHLIGHTS

Direct Digital Holdings Fast Facts

Founder-led, technology platform that assists companies buy and sell media to deliver ROI

Exceeding the demands of the underserved middle market and penetrating growth audiences

Profitable, publicly-traded company well-positioned to capitalize on the rapidly evolving digital advertising market

Accelerated organic growth and operational playbook going forward

 

Visit our Investor Website ››

 
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OUR JOURNEY

Over a decade of ad tech innovation

Our journey and track record of industry innovation to further deliver on creating a more fair, diverse, and equitable digital advertising supply chain.

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2012

Huddled Masses is founded in 2012. 

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2013

Orange 142 founded and headquartered in Austin, one of the fastest growing tech hubs in the country.

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2017

Colossus SSP founded to provide a varied marketplace for brands.

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2018

Direct Digital Holdings was formed through the acquisitions of Huddled Masses and Colossus SSP.

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2019

Huddled Masses and Colossus SSP continue to add new customers and publishers.

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2021

Acquired Orange 142 in an effort to expand the buy side platform offerings.

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2022

Direct Digital Holdings goes public after organic growth of +134% over 2021.

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2023

Expected to grow 35% over 2021, delivering $120 million in revenue. 

HIGH GROWTH

Why Invest in Direct Digital Holdings?

Digital advertising is a growth sector, expected to reach $376 billion by 2027. Direct Digital Holdings has long recognized the role that digital advertising plays in the economy.

Direct Digital Holdings Leadership Team

Led veterans in the cross section of digital technologies and advertising, Direct Digital Holdings brings a wealth of experience, expertise, and a bold vision to the table, helping out clients seize opportunities in an increasingly digital-first world.

Team Photo (December 2024 - with Mark & Keith) - web

 

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