The winners and losers of Google’s AI Mode
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By Sara Guaglione featured in Digiday
Direct Digital Holdings VP of Marketing Calvin Scharffs is featured in Sara Guaglione’s latest Digiday article, “The winners and losers of Google’s AI Mode”.
Calvin shares how Google’s shift to AI-generated search results presents a major opportunity for advertisers—especially in high-consideration industries like healthcare and finance. As AI Mode replaces traditional links with summaries, the focus moves from driving volume to earning trust and delivering relevance. Advertisers who adapt to long-form, niche, and conversational search queries are well-positioned to thrive in this new landscape.
