--- title: Direct Digital Holdings Blog | Brands description: Brands | Blog | Direct Digital Holdings — Direct Digital Holdings --- [Skip to content](https://directdigitalholdings.com/blog/tag/brands#main-content) [![DDH-Group-Logo-2025](https://directdigitalholdings.com/hs-fs/hubfs/DDH-Group-Logo-2025.png?width=8192&height=3091&name=DDH-Group-Logo-2025.png "DDH-Group-Logo-2025")](https://directdigitalholdings.com/) - Company - [About](https://directdigitalholdings.com/about) - [Awards](https://directdigitalholdings.com/awards-recognition) - [Events](https://directdigitalholdings.com/events) - [Team](https://directdigitalholdings.com/team) - [Careers](https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=2a589a95-d725-4b76-9185-1f88b5231fb5&ccId=19000101_000001&lang=en_US) - [Contact](https://directdigitalholdings.com/contact) - [Buyers](https://directdigitalholdings.com/buyers) - [Publishers](https://directdigitalholdings.com/publishers) - Resources - [AI Hub](https://directdigitalholdings.com/ai-council-resource-center) - [Blog](https://directdigitalholdings.com/blog) - [Press Releases](https://directdigitalholdings.com/press-releases) - [Webinars](https://directdigitalholdings.com/webinars) - [White Papers](https://directdigitalholdings.com/whitepapers) - Investors - [Overview](https://ir.directdigitalholdings.com/) - [Investor News & Events](https://ir.directdigitalholdings.com/news-events) - [Company Info](https://ir.directdigitalholdings.com/company-information) - [Stock Data](https://ir.directdigitalholdings.com/stock-data/quote) - [SEC Filings](https://ir.directdigitalholdings.com/sec-filings) - [Governance](https://ir.directdigitalholdings.com/corporate-governance) [ Get in touch ](https://directdigitalholdings.com/contact) # Direct Digital Holdings Blog Your resource for blog posts, latest news and more. [![The Measure: After an Uncertain 2025, Bold Predictions for 2026](https://directdigitalholdings.com/hubfs/2026%20banner.jpg) ](https://directdigitalholdings.com/blog/the-measure-after-an-uncertain-2025-bold-predictions-for-2026) ### [The Measure: After an Uncertain 2025, Bold Predictions for 2026](https://directdigitalholdings.com/blog/the-measure-after-an-uncertain-2025-bold-predictions-for-2026) Explore bold predictions for 2026 in streaming, ad tech, and AI to navigate the rapidly changing landscape of data,... ![The Measure: After an Uncertain 2025, Bold Predictions for 2026](https://directdigitalholdings.com/hubfs/Imported_Blog_Media/300w-Sep-05-2023-08-11-04-9765-PM.png) Direct Digital Holdings [![TVTech: Ad Tech and CTV Experts Forecast 2026’s Biggest Trends](https://directdigitalholdings.com/hubfs/banner.webp) ](https://directdigitalholdings.com/blog/tvtech-ad-tech-and-ctv-experts-forecast-2026s-biggest-trends) ### [TVTech: Ad Tech and CTV Experts Forecast 2026’s Biggest Trends](https://directdigitalholdings.com/blog/tvtech-ad-tech-and-ctv-experts-forecast-2026s-biggest-trends) Discover the top trends in CTV and ad tech for 2026, from AI advancements to voice control, as industry experts share their... ![TVTech: Ad Tech and CTV Experts Forecast 2026’s Biggest Trends](https://directdigitalholdings.com/hubfs/Imported_Blog_Media/300w-Sep-05-2023-08-11-04-9765-PM.png) Direct Digital Holdings [![Best Practices for AI Prompting](https://directdigitalholdings.com/hubfs/LIT-Course_Best-Practices-for-AI-Prompting.png) ](https://directdigitalholdings.com/blog/best-practices-for-ai-prompting) ### [Best Practices for AI Prompting](https://directdigitalholdings.com/blog/best-practices-for-ai-prompting) Learn practical frameworks for effective AI prompting, including prompt specificity, verification, and data protection, to... ![Best Practices for AI Prompting](https://directdigitalholdings.com/hubfs/Imported_Blog_Media/300w-Sep-05-2023-08-11-04-9765-PM.png) Direct Digital Holdings [![What Today’s Consumers Really Want From Brand Content](https://directdigitalholdings.com/hubfs/Forbes%20article%20june%202025.jpg) ](https://directdigitalholdings.com/blog/what-todays-consumers-really-want-from-brand-content) ### [What Today’s Consumers Really Want From Brand Content](https://directdigitalholdings.com/blog/what-todays-consumers-really-want-from-brand-content) Discover what modern consumers, especially Gen Z, seek from brand content: value alignment, dialogue, and more than just... ![What Today’s Consumers Really Want From Brand Content](https://directdigitalholdings.com/hubfs/Imported_Blog_Media/300w-Sep-05-2023-08-11-04-9765-PM.png) Direct Digital Holdings [![The winners and losers of Google’s AI Mode](https://directdigitalholdings.com/hubfs/dueling-robots-digiday.webp) ](https://directdigitalholdings.com/blog/the-winners-and-losers-of-googles-ai-mode) ### [The winners and losers of Google’s AI Mode](https://directdigitalholdings.com/blog/the-winners-and-losers-of-googles-ai-mode) Discover how Google's AI Mode creates new opportunities for advertisers in high-consideration sectors by shifting from volume... ![The winners and losers of Google’s AI Mode](https://directdigitalholdings.com/hubfs/Imported_Blog_Media/300w-Sep-05-2023-08-11-04-9765-PM.png) Direct Digital Holdings [![44 Women Leaders in Ad Tech Share Their Secrets for Success](https://directdigitalholdings.com/hubfs/42720_AdM-WHM-Graphics_660x320_opt2.jpg) ](https://directdigitalholdings.com/blog/admonsters-44-women-leaders-in-ad-tech-share-their-secrets-for-success) ### [AdMonsters: 44 Women Leaders in Ad Tech Share Their Secrets for Success](https://directdigitalholdings.com/blog/admonsters-44-women-leaders-in-ad-tech-share-their-secrets-for-success) Discover insights from 44 women leaders in ad tech, as they share industry challenges, career advice, and the power of using... ![44 Women Leaders in Ad Tech Share Their Secrets for Success](https://directdigitalholdings.com/hubfs/Imported_Blog_Media/300w-Sep-05-2023-08-11-04-9765-PM.png) Direct Digital Holdings [![Building Your AI Roadmap](https://directdigitalholdings.com/hubfs/emiliano-vittoriosi-qGGNt_oqs5M-unsplash.jpg) ](https://directdigitalholdings.com/blog/building-your-ai-roadmap-a-conversation-with-christina-nolan) ### [Building Your AI Roadmap: A Conversation with Christina Nolan](https://directdigitalholdings.com/blog/building-your-ai-roadmap-a-conversation-with-christina-nolan) Learn how to strategically adopt AI in your organization with insights from Christina Nolan, highlighting stages, best... ![Building Your AI Roadmap](https://directdigitalholdings.com/hubfs/Imported_Blog_Media/300w-Sep-05-2023-08-11-04-9765-PM.png) Direct Digital Holdings [![Practical Generative AI use Cases and Tools for SMB Creative](https://directdigitalholdings.com/hubfs/ai-technology-microchip-background-futuristic-innovation-technology-remix.jpg) ](https://directdigitalholdings.com/blog/practical-generative-ai-use-cases-and-tools-for-smb-creative-agencies) ### [Practical Generative AI Use Cases and Tools for SMB Creative Agencies](https://directdigitalholdings.com/blog/practical-generative-ai-use-cases-and-tools-for-smb-creative-agencies) Learn how boutique and mid-size agencies leverage AI tools to enhance creativity, streamline processes, and maintain... ![Practical Generative AI use Cases and Tools for SMB Creative](https://directdigitalholdings.com/hubfs/Imported_Blog_Media/300w-Sep-05-2023-08-11-04-9765-PM.png) Direct Digital Holdings [![Demystifying Generative Ai](https://directdigitalholdings.com/hubfs/hands-holding-neon-sign.jpg) ](https://directdigitalholdings.com/blog/demystifying-generative-ai) ### [Demystifying Generative AI](https://directdigitalholdings.com/blog/demystifying-generative-ai) Understand how generative AI can enhance productivity, improve team efficiency, and transform business operations without... ![Demystifying Generative Ai](https://directdigitalholdings.com/hubfs/Imported_Blog_Media/300w-Sep-05-2023-08-11-04-9765-PM.png) Direct Digital Holdings [![Real World Risks of Generative AI](https://directdigitalholdings.com/hubfs/ai-executive-runs-code-data-center.jpg) ](https://directdigitalholdings.com/blog/real-world-risks-of-generative-ai) ### [Real-World Risks of Generative AI](https://directdigitalholdings.com/blog/real-world-risks-of-generative-ai) Learn about the real-world risks of generative AI, including AI hallucinations, and discover how to protect your organization... ![Real World Risks of Generative AI](https://directdigitalholdings.com/hubfs/Imported_Blog_Media/300w-Sep-05-2023-08-11-04-9765-PM.png) Direct Digital Holdings [![](https://directdigitalholdings.com/hubfs/GROUP%20OF%20people.png) ](https://directdigitalholdings.com/blog/building-success-together-ddhs-commitment-to-supporting-agencies) ### [Building Success Together: DDH’s Commitment to Supporting Agencies](https://directdigitalholdings.com/blog/building-success-together-ddhs-commitment-to-supporting-agencies) Discover how DDH supports agencies in driving success through strategic partnerships, expert insights, and innovative... ![Building Success Together: DDH’s Commitment to Supporting Agencies](https://directdigitalholdings.com/hubfs/Imported_Blog_Media/300w-Sep-05-2023-08-11-04-9765-PM.png) Direct Digital Holdings [![Buyer Assist: A Multicultural-Supply Chain for Everyone](https://directdigitalholdings.com/hubfs/sub-buzz-900-1664299344-3.png) ](https://directdigitalholdings.com/blog/buyer-assist-a-multicultural-supply-chain-for-everyone) ### [Buyer Assist: A Multicultural-Supply Chain for Everyone](https://directdigitalholdings.com/blog/buyer-assist-a-multicultural-supply-chain-for-everyone) Empower your business with Buyer Assist by Colossus SSP, a multicultural-supply chain solution that drives economic growth by... ![Buyer Assist: A Multicultural-Supply Chain for Everyone](https://directdigitalholdings.com/hubfs/Imported_Blog_Media/300w-Sep-05-2023-08-11-04-9765-PM.png) Direct Digital Holdings [![](https://directdigitalholdings.com/hubfs/Gen%20Z-1.png) ](https://directdigitalholdings.com/blog/cracking-the-code-blog-posts-focus-on-gen-z) ### [Cracking the Code: How Gen Z is Reshaping the Economy](https://directdigitalholdings.com/blog/cracking-the-code-blog-posts-focus-on-gen-z) Discover how Gen Z is reshaping the economy and influencing consumer trends. Gain insights on connecting authentically with... ![Cracking the Code: How Gen Z is Reshaping the Economy](https://directdigitalholdings.com/hubfs/Imported_Blog_Media/300w-Sep-05-2023-08-11-04-9765-PM.png) Direct Digital Holdings [![](https://directdigitalholdings.com/hubfs/Juneteenth_Freedom_Day.jpeg) ](https://directdigitalholdings.com/blog/direct-digital-holdings-is-proud-to-celebrate-juneteenth) ### [Direct Digital Holdings is Proud to Celebrate Juneteenth!](https://directdigitalholdings.com/blog/direct-digital-holdings-is-proud-to-celebrate-juneteenth) Celebrate Juneteenth with Direct Digital Holdings! Learn about the significance of Juneteenth, Project Momentum, and the... ![Direct Digital Holdings is Proud to Celebrate Juneteenth!](https://directdigitalholdings.com/hubfs/Imported_Blog_Media/300w-Sep-05-2023-08-11-04-9765-PM.png) Direct Digital Holdings [![Political Ad Spending Will Reach New Highs: Digital Channels Will Play a Key Role](https://directdigitalholdings.com/hubfs/HM24_OneSheetCaseStudy_Early%20Voting%202.jpg) ](https://directdigitalholdings.com/blog/political-ad-spending-will-reach-new-highs-digital-channels-will-play-a-key-role) ### [Political Ad Spending Will Reach New Highs: Digital Channels Will Play a Key Role](https://directdigitalholdings.com/blog/political-ad-spending-will-reach-new-highs-digital-channels-will-play-a-key-role) Political ad spending is shifting towards digital channels in the 2024 election season, with a focus on programmatic and CTV... ![Political Ad Spending Will Reach New Highs: Digital Channels Will Play a Key Role](https://directdigitalholdings.com/hubfs/Imported_Blog_Media/300w-Sep-05-2023-08-11-04-9765-PM.png) Direct Digital Holdings [![](https://directdigitalholdings.com/hubfs/DirectDigitalHoldings_AdSpendSettoExplode2024.jpg) ](https://directdigitalholdings.com/blog/boom-time-social-media-ad-spend-set-to-explode-in-2024) ### [Boom Time: Social Media Ad Spend Set to Explode in 2024](https://directdigitalholdings.com/blog/boom-time-social-media-ad-spend-set-to-explode-in-2024) How DDH Brands will Capitalize on this Growing Trend ![Boom Time: Social Media Ad Spend Set to Explode in 2024](https://directdigitalholdings.com/hubfs/Imported_Blog_Media/300w-Sep-05-2023-08-11-04-9765-PM.png) Direct Digital Holdings ## Subscribe to our email newsletter ## Latest articles All Advertising Industry Information AI Advertising Solutions Brands SMB CTV Ecom Gen Z Marketing Solutions Paid Social Case Study - Agency DTC ECO Gaming Marketing Industry Information white paper [![What Today’s Consumers Really Want From Brand Content](https://directdigitalholdings.com/hubfs/Forbes%20article%20june%202025.jpg) ](https://directdigitalholdings.com/blog/what-todays-consumers-really-want-from-brand-content) [Brands](https://directdigitalholdings.com/blog/tag/brands) ### [What Today’s Consumers Really Want From Brand Content](https://directdigitalholdings.com/blog/what-todays-consumers-really-want-from-brand-content) Discover what modern consumers, especially Gen Z, seek from brand... ![What Today’s Consumers Really Want From Brand Content](https://directdigitalholdings.com/hubfs/Imported_Blog_Media/300w-Sep-05-2023-08-11-04-9765-PM.png) ###### Direct Digital Holdings [![Company Meeting](https://directdigitalholdings.com/hubfs/Imported_Blog_Media/Diverse%20Spending.jpg) ](https://directdigitalholdings.com/blog/how-to-plan-your-2022-media-budget-around-diverse-spendingnbsp) [Brands](https://directdigitalholdings.com/blog/tag/brands) ### [How to Plan your 2022 Media Budget around Diverse Spending ](https://directdigitalholdings.com/blog/how-to-plan-your-2022-media-budget-around-diverse-spendingnbsp) GroupM launched its 2+% Pledge, inviting its clients to invest at... ![Company Meeting](https://directdigitalholdings.com/hubfs/Imported_Blog_Media/300w-Sep-05-2023-08-11-04-9765-PM.png) ###### Direct Digital Holdings [![Shopping - E-commerce](https://directdigitalholdings.com/hubfs/retailmedia.jpg) ](https://directdigitalholdings.com/blog/inside-the-retail-media-opportunity-for-smbs) [SMB](https://directdigitalholdings.com/blog/tag/smb) ### [Inside the Retail Media opportunity for SMBs](https://directdigitalholdings.com/blog/inside-the-retail-media-opportunity-for-smbs) Retail media is exploding, in no small part due to retailers such as... ![Shopping - E-commerce](https://directdigitalholdings.com/hubfs/Imported_Blog_Media/300w-Sep-05-2023-08-11-04-9765-PM.png) ###### Direct Digital Holdings [![Company Meeting](https://directdigitalholdings.com/hubfs/Imported_Blog_Media/3%20reasons%20why%20in-housing%20works%20for%20small%20businesses-take_2.jpg) ](https://directdigitalholdings.com/blog/in-housing) [SMB](https://directdigitalholdings.com/blog/tag/smb) ### [3 Reasons Why In-Housing Programmatic Works for Small & Mid-Size Biz](https://directdigitalholdings.com/blog/in-housing) If you’re a marketer at a small or mid-size business or a growing DTC... ![Company Meeting](https://directdigitalholdings.com/hubfs/Imported_Blog_Media/300w-Sep-05-2023-08-11-04-9765-PM.png) ###### Direct Digital Holdings ##### Digital advertising built for hospitality. ###### COMPANY [About](https://directdigitalholdings.com/about) [Awards](https://directdigitalholdings.com/awards-recognition) [Culture](https://directdigitalholdings.com/culture) [Events](https://directdigitalholdings.com/events) [Team](https://directdigitalholdings.com/team) [Careers](https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=2a589a95-d725-4b76-9185-1f88b5231fb5&ccId=19000101_000001&lang=en_US) [Contact](https://directdigitalholdings.com/contact) ###### BUYERS [Buyers](https://directdigitalholdings.com/buyers)   ###### PUBLISHERS ###### [Publishers](https://directdigitalholdings.com/publishers) ###### RESOURCES [AI Hub](https://directdigitalholdings.com/ai-council-resource-center) [Blog](https://directdigitalholdings.com/blog) [Press Releases](https://directdigitalholdings.com/press-releases) [Webinars](https://directdigitalholdings.com/webinars) [White Papers](https://directdigitalholdings.com/whitepapers) ###### INVESTORS [Overview](https://ir.directdigitalholdings.com/?__hstc=43208506.c61037fa0ac8b93f8c75381c5d951323.1693351539844.1699493058055.1699544890058.172&__hssc=43208506.8.1699544890058&__hsfp=3909720395) [Investor News & Events](https://ir.directdigitalholdings.com/news-events?__hstc=43208506.c61037fa0ac8b93f8c75381c5d951323.1693351539844.1699493058055.1699544890058.172&__hssc=43208506.8.1699544890058&__hsfp=3909720395) [Company Info](https://ir.directdigitalholdings.com/company-information?__hstc=43208506.c61037fa0ac8b93f8c75381c5d951323.1693351539844.1699493058055.1699544890058.172&__hssc=43208506.8.1699544890058&__hsfp=3909720395) [Stock Data](https://ir.directdigitalholdings.com/stock-data/quote?__hstc=43208506.c61037fa0ac8b93f8c75381c5d951323.1693351539844.1699493058055.1699544890058.172&__hssc=43208506.8.1699544890058&__hsfp=3909720395) [SEC Filings](https://ir.directdigitalholdings.com/sec-filings?__hstc=43208506.c61037fa0ac8b93f8c75381c5d951323.1693351539844.1699493058055.1699544890058.172&__hssc=43208506.8.1699544890058&__hsfp=3909720395) [Governance](https://ir.directdigitalholdings.com/corporate-governance?__hstc=43208506.c61037fa0ac8b93f8c75381c5d951323.1693351539844.1699493058055.1699544890058.172&__hssc=43208506.8.1699544890058&__hsfp=3909720395) ### Subscribe to our newsletter Direct Digital Holdings, Inc, 1177 West Loop South Suite 1310 Houston, TX. 77027 (832) 402-1051  |  [contact@directdigitalholdings.com      ](mailto:contact@directdigitalholdings.com)Copyright 2025 © Direct Digital Holdings, Inc. 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