The future of streaming, ad tech and AI
by Jon Lafayette
Someone once said it is easy to make predictions–unless they’re about the future.
There has never been a time in the business of data, marketing, advertising and video marked by more rapid change. That makes figuring out what will happen next a huge challenge. But seeing around corners and choosing the right strategy will separate the winners from the also-rans.
In that spirit, here is a collection of predictions about what’s ahead for the industry. Hopefully, these insights will help you find a successful path.
Ad Spending
“The ad market has been tough because the macroeconomic environment remains unpredictable. Next year may surprise on overall spend, but that spend will likely consolidate around social, CTV, and search — where performance is clearest,” said Maria Vilchez Lowrey, chief growth officer, Direct Digital Holdings.
