About Lashawnda Goffin

Lashawnda Goffin has a 16-year leadership track record spanning media planning, buying, negotiations, sales, and ad tech programmatic development. Since 2019, she has led Colossus SSP, which has more than doubled year-over-year growth, exponentially increased business, and boosted revenue to record levels. Before Colossus SSP, Lashawnda held key programmatic demand roles at TrustX and Tribune Publishing. Earlier in her career, she worked as a programmatic trader and local broadcast media buyer at Havas Media. As an exceptional team builder and community advocate, she builds meaningful relationships within and beyond the digital ecosystem to create far-reaching impact across the board. With thorough demand- and supply-side experience in partnership-building and data-driven decision-making, Lashawnda is a unique authority on the entire programmatic life cycle.