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BUYERS

Digital Advertising built for advertisers, marketers and agencies

Direct Digital Holdings company offers direct advertisers, marketers and agencies a robust buy-side platform that is optimized to deliver successful marketing results and digital advertising solutions.

BUY-SIDE OVERVIEW

Our Buyer Side Brands

Huddled Masses and Orange 142 deliver significant ROI for middle market advertisers by providing data-optimized programmatic as well as many digital marketing solutions so  businesses can scale. We are extension of your digital marketing team and can enhance where you made need assistance.

OUR SERVICES

What we offer

 

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Digital Media Planning

Execution, optimizing and reporting across all channels: search, social, programmatic (display, mobile, video, CTV, audio, native).

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Digital Enablement

Site performance audits, including infrastructure audits, recommendations, and implementation.

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Digital Marketing Execution

Web design/redesign, sales funnel design, analysis and optimization, SEO, PPC, content marketing.

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Flexible Models

Direct, white labeling, outsourcing extension of team.

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Buy-Side Platform for Advertisers

End-to-end campaign support: custom planning & KPIs, ongoing optimization reporting & insights.

Access to 98% of online inventory from one source

Reach and engage all audiences: General, regional, multicultural, niche, influencers

Curated PMPs

Brand safe and robust fraud-detection and mitigation through partnerships

Buy-Side platform for Media Agencies

End-to-end campaign support: custom planning & KPIs, ongoing optimization reporting & insights

Flexible models: self-serve, outsourcing, white label

Technology agnostic, purchase inventory and execute campaigns using existing tech stack

Meet diversity requirements of every RFPs through our large network of multicultural publishers and audiences

Curated marketplace and custom KPIs to meet client's unique business goals

Publicly traded on NASDAQ: (DRCT)
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OUR MISSION

Pledge of Commitment 

We are committed to growing ours and your business through efficiency and insights.

Growth

We help thousands of advertisers of all sizes reach various audiences across 20K+ media properties within the U.S. We are a critical component to every media plan for advertisers and marketers.

Reach general audiences at a scale needed to grow their business.

Engage with multicultural audiences, consumers respond better to brands that support and speak to their communities.

Reach micro-niche audiences, such as influencers, to help them create brand buzz and drive brand awareness.

Work with partners we can work with you to become a marketing extension of your team.

Drive ROI. We are performance-driven, focusing on highly specific metrics that are relevant to your goals. 
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Efficiency

Efficiency in digital advertising goes beyond traditional means. It means creating efficiencies along the entire advertising value chain including a trustworthy and profitable ecosystem that serves the needs of brands, publishers, and consumers alike. 

Supply efficiency. We have direct relationships with publishers that participate in our SSP so that buyers pay for fewer hops.

Consumer efficiency. We support all existing and emerging consumer data privacy and protection regulations and are advocates for it, as we see it as essential for long-term stability.

Environmental sustainability. We are serious about our sustainability strategy and climate action plan. We have begun conducting our company's enterprise-level GHG emissions inventory for FY 2022. We are committed to helping our clients reach their sustainability goals.

Insights

The true opportunities of programmatic lies in the insights, which is why DDH is hyper-focused on generating unique insights for our clients.

Data-Driven Intelligence: Programmatic campaigns generate valuable data that provides insights into who interacts with your ads, which channels and creatives perform best, and how to optimize campaign performance behavior.

Operational Intelligence: Operational intelligence helps digital advertisers optimize campaigns faster, personalize ads more effectively, and increase revenue by identifying and addressing performance issues in near real-time.

Actionable insights. We use data analytics to help media buyers and marketers better understand their target audience, make data-driven decisions, and improve ad placements for higher ROI and relevance. We also assist publishers in identifying the best advertisers for their audiences.
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We give advertisers of all sizes unparalleled reach within general market and multicultural media properties.

Direct Digital Holdings Leadership Team

Led veterans in the cross section of digital technologies and advertising, Direct Digital Holdings brings a wealth of experience, expertise, and a bold vision to the table, helping out clients seize opportunities in an increasingly digital-first world.

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TESTIMONIALS

What our clients say about Direct Digital Holdings

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"We are excited about the collaboration between Amazon Publisher Services and Direct Digital Holdings, the added demand that the integration will drive for APS-connected publishers, and the value that TAM will drive to Direct Digtal Holding's diverse portfolio of connected media partners"

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"We look forward to working with Direct Digital Holdings to drive innovation and growth in CTV, while helping to provide Beeswax's clients with an easier pathway to access multicultural content within the programmatic ecosystem."

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"As a technology company, we needed a performance marketing platform that had real-time insights and expertise to prospect new leads and help with conversion-and Huddled Masses delivers that result."

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"Colossus SSP's efficiency and flexibility, combined with its 'one-stop-shop' setup for buying in general market and multicultural inventory has made them a vital partner in our programmatic media buying system."

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"Colossus SSP has been able to source minority-owned inventory from Mediavine's network of 8,300+ independent publishers helping us move on step closer to providing long-overdue representation of diverse publishers"

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"Over the past 8 years, Orange142's strategic approach has given us access to the same broader markets and opportunities as even the largest national advertisers. All in all, the Orange142 partnership has consistently produced strong results - which helped us build a booming regional tourism economy. "