PUBLISHERS
Digital advertising built for publishers of all sizes
Advertising is more than monetization a strategy. The brands that advertise on a site or app must reflect the publishers values. Direct Digital Holdings helps publishers find the right brands for their readers, as well as drive advertising yields across all channels: web, mobile, and CTV.
TRUSTED BY MAJOR BUYERS AND PUBLISHERS
PUBLISHER OVERVIEW
We bring you demand, access, security, and drive advertising yield to maximize your inventory
Brands
- National brands
- Regional brands
- SMB brands
- Multicultural brands
Buyers
- Direct advertisers
- Media agencies
- DSPs
Scale
- 400 billion monthly bid requests
- Thousands of buyers
- 22K+ media properties
Reporting & Analytics
- Robust reporting & analytics
- Actionable
- In-near real-time
WHO WE ARE
Our Publisher Side Brand
228+ clients, 20K+ media properties, 400 billion impressions per month, Display, CTV, in-app, and other media.
WE WORK WITH MEDIA AGENCIES AND ALL MAJOR DSPS
BENEFITS
We are an extension of your sales team
We find advertisers that will enhance your brand experience.
Rigorous Brand Safety
Pre-bid filtering & Post-bid analysis,
IVT detection and mitigation tools from HUMAN Security and Moat and TAG Certified Against Fraud
Educational Opportunities
Training and certification for underserved publishers through Colossus SSP
Access to Advertisers
Thousands of buyers across our ecosystems including many commitments and direct connections
Multicultural Markets
Multicultural, regional and niche publishers including small publishers who need help participating in the digital ecosystemEliminate Barriers
Access to multicultural and general audiences our inventory has anywhere between 10 - 20% multicultural monthly impressions
Drive Yield
We provide integrated access to unique DSP demand partnerships. As a result, your buyers find the right placements to engage their audiences at scaleSECURITY
Focused on ad tech security to protect your readers and your reputation
What to expect when working with Direct Digital Holdings brand of companies.
Brand Safety
Brand safety is an ongoing challenge for advertisers and publishers, as the internet is constantly evolving and new types of harmful content are emerging all the time.
Pre-Bid Filtering
Pre-bid filtering is a technique used in programmatic advertising to evaluate and filter ad requests before they are sent to advertisers for bidding.
Post-Bid Analysis
Post-bid analysis is the process of analyzing programmatic ad bidding data after the auction has taken place.
Ad Fraud Protection
Ad fraud protection is the practice of using technology and other methods to prevent and detect ad fraud.
OUR MISSION
Pledge of Commitment
We are committed to growing ours and your business through efficiency and insights.
Growth
We help thousands of advertisers of all sizes reach various audiences across 20K+ media properties within the U.S. We are a critical component to every media plan for advertisers and marketers.
Reach general audiences at a scale needed to grow their business.
Engage with multicultural audiences, consumers respond better to brands that support and speak to their communities.
Reach micro-niche audiences, such as influencers, to help them create brand buzz and drive brand awareness.
Work with partners. We can work with you to become a marketing extension of your team.
Drive ROI. We are performance-driven, focusing on highly specific metrics that are relevant to your goals.
Efficiency
Efficiency in digital advertising goes beyond traditional means. It means creating efficiencies along the entire advertising value chain including a trustworthy and profitable ecosystem that serves the needs of brands, publishers, and consumers alike.
Supply efficiency. We have direct relationships with publishers that participate in our SSP so that buyers pay for fewer hops.
Consumer efficiency. We support all existing and emerging consumer data privacy and protection regulations and are advocates for it, as we see it as essential for long-term stability.
Environmental sustainability. We are serious about our sustainability strategy and climate action plan. We have begun conducting our company's enterprise-level GHG emissions inventory for FY 2022. We are committed to helping our clients reach their sustainability goals.
Insights
The true opportunities of programmatic lies in the insights, which is why DDH is hyper-focused on generating unique insights for our clients.
Data-Driven Intelligence: Programmatic campaigns generate valuable data that provides insights into who interacts with your ads, which channels and creatives perform best, and how to optimize campaign performance behavior.
Operational Intelligence: Operational intelligence helps digital advertisers optimize campaigns faster, personalize ads more effectively, and increase revenue by identifying and addressing performance issues in near real-time.
Actionable insights. We use data analytics to help media buyers and marketers better understand their target audience, make data-driven decisions, and improve ad placements for higher ROI and relevance. We also assist publishers in identifying the best advertisers for their audiences.
TESTIMONIALS