What Today’s Consumers Really Want From Brand Content

By Katie Jewett, Forbes Councils Member.

We’re honored to be cited in Forbes in the article, “What Today’s Consumers Really Want From Brand Content” by Katie Jewett. The piece highlights findings from our April 2024 consumer study, which underscores how modern audiences—especially Gen Z—expect content that reflects their values, encourages dialogue, and goes beyond product promotion.

Read the full Forbes article here.

Download the full study to explore the insights.