About Kristie MacDonald

Kristie brings more than 15 years of entertainment marketing and research experience to her leadership role at Direct Digital Holdings. As a critical member of the Direct Digital Holdings team, Kristie has helped implement operations and analytical processes that ensure the company and client media run more efficiently.  She enjoys solving the unique strategic puzzles presented by each client’s business challenges. Before joining the company in 2015, she served as Managing Partner and Director of Digital Distribution for the Modi Media division of GroupM. In that position, she was integral to developing the media investment group’s addressable television business. Previously, Kristie was the Vice President of Analytical Solutions for Rentrak Corporation, which ComScore acquired. While at the global measurement and research company, she was named one of Multichannel News’ “40 under 40.” Earlier in her career, she held vital marketing posts at Paramount Pictures and Ripe Digital Entertainment.